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Food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either by telephone, through the supplier's website or mobile app, or through a third party food ordering service. The delivered items can include entrees, sides, drinks, desserts, or grocery items and are typically delivered in boxes or bags. The delivery person will normally drive a car, but in bigger cities where homes and restaurants are closer together, they may use bikes or motorized scooters.
Due to shifting habits in response to lockdowns and restrictions from the COVID-19 pandemic, online food delivery through third-party companies has become a growing industry and caused a "delivery revolution."[1] Nascent technologies, such as autonomous vehicles have also been used to complete deliveries.
Customers can, depending on the delivery company, choose to pay online or in person, with cash or card. A flat rate delivery fee is often charged with what the customer has bought. Sometimes no delivery fees are charged depending upon the situation.[2] Tips are sometimes customary for food delivery service. Contactless delivery may also be an option.[3]
Other aspects of food delivery include catering and wholesale food service deliveries to restaurants, cafeterias, health care facilities, and caterers by foodservice distributors.
The first food delivery service was for naengmyeon (cold noodle) in Korea, recorded in 1768. Haejang-guk (hangover soup) was also delivered for the yangban in the 1800s. Advertisement for food delivery and catering also appeared in the newspaper in 1906.[4][5]
The Muffin Man is a nursery rhyme first recorded in 1820. Victorian households often had fresh food delivered,[citation needed] with the door-to-door vendor of English muffins known as the muffin man.
In 1962, an Edinburgh fish and chip shop started delivering fish suppers, chicken and hamburgers by car within the Edinburgh metropolitan area. The food was delivered in a stainless steel insulated pot to keep it warm.[6]
A meal delivery service sends customers fresh or frozen[7] prepared meals delivered to their home[8] or office,[9] perhaps in the form of cooked, individually pre-portioned meals. Meals may come in small tupperware containers and are often labeled with nutritional information. Some providers offer many options for specific diet types like vegetarian and vegan. These services often operate on a subscription business model rather than by individual order as in pizza delivery or with the broader category of online food ordering.
An alternative type of meal delivery service is a meal kit, which distributes ingredients and recipes that customers prepare themselves.[10]
Meal delivery orders are typically on demand, intended to be eaten right away, and include hot, already-prepared food. While some service providers offer subscription services, ordering for delivery usually involves contacting a local restaurant or chain by telephone or online. Online ordering is available in many countries, where some stores offer online menus and ordering. Since 1995, companies such as Waiter.com have their own interfaces where customers order food from nearby restaurants that have partnered with the service. Meal delivery requires special technology and care, since the food items are already cooked and prepared, and can be easily damaged if dropped, tilted, or left out for long periods of time. Hotbags are often used to keep food warm. They are thermal bags, typically made of vinyl, nylon, or Cordura, that passively retain heat.[11]
In Mumbai, dabbawalas deliver hundreds of thousands of lunches (tiffin) to paying subscribers every workday through a system of rail and bicycle links. The lunches are sent in tiffin carriers, and are prepared in the late morning by either a restaurant or family member (typically a wife for a working husband, since many families still follow traditional asymmetrical gender roles). The tiffins are then returned either in the afternoon or the next day by the same system.
The Indian online meat delivery market is shifting from an unorganized, wet-market-dominated sector to an organized, high-growth industry, driven by demand for hygiene, convenience, and quality. While >70% of Indians are non-vegetarians, organized players account for <1% of the total market, leaving significant room for expansion via digital platforms like Licious, FreshtoHome, and TenderCuts.
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Key Market Drivers & Trends
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Competitive Landscape
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Challenges
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Market Outlook
The organized meat market in India is anticipated to continue its high growth trajectory, with increasing investment in cold chain infrastructure and digital technology to tap into the large, underserved consumer base.
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Still increasing
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